Jess LaFrance

Graphic Designer & Visual Artist
Artwork
Film
Editorial
Commercial


Auto Mercado Holiday Home

Senior Project Designer
(2024-2025)
Creative Director for the Auto Mercado Home virtual experience, working with the 3D design team on the holiday visual and product update.

My contribution as Senior Project Designer also included close collaboration with the external client and internal project team on swapping out and implementing new shoppable catalog items, as well as taking the lead on the presentation of the new products.

Scroll to bottom for more.


Renders

(2024)
In collaboration with ARES Studio, I was tasked with decorating the pre-existing Auto Mercado Home virtual experience for the Holiday Home update. This included producing visual mockups to assist with direction, providing sources to 3D assets for ARES to work with, coordinating with them regarding the creation of custom models, implementing new products to put on display in the digital space, and overseeing the design evolution until client-approved and ready for launch. The overall process was very creatively freeing as my brand partners had graced me with one campaign graphic as inspiration and a lot of trust.
Entrance view, panorama
Natural Products view, panorama
Spa view, panorama
Vanity view, panorama
Bathroom view, panorama
Bedroom view, panorama


Holiday Update
Jess LaFrance x ARES Studio
Original
Daria Ryvkina & Mackenzie Palermo
Holiday version of Entrance view
Original Entrance view
Holiday version of Natural Products view
Original Natural Products view
Holiday version of Spa view
Original Spa view
Holiday version of Vanity view
Original Vanity view
Holiday version of Bathroom view
Original Bathroom view
Holiday version of Bedroom view
Original Bedroom view
© 2026 Jess LaFrance
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