Bondi Sands Beachfront

Jess LaFrance

Graphic Designer & Visual Artist

Film
Editorial
Commercial

Senior Project Designer
(2024-2025)
UI Designer of the collectible and obstacle visual elements for the “Let’s Glow Surfing” wave riding minigame in the Bondi Sands Beachfront virtual experience.

My contribution as Senior Project Designer also included collaborating with the product team on the implementation of interactive hotspots, content carousels, and navigation flows, as well as with 3D designer, Aahana Banker, on the experience’s creative direction.

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Surfing Game Graphics

i. Collectibles

(2024)

Collectible objects in the “Let’s Glow Surfing” minigame inspired by real Bondi Sands SPF products, stylized to resemble pre-existing branded UI elements on the Bondi Sands official website. These objects were required for the player to collect in-game in order to maintain low, healthy UV levels while riding the waves and dodging obstacles.

Collectible #1 based on SPF facial lotion

Collectible #2 based on SPF body lotion

Collectible #3 based on SPF facial liquid

ii. Obstacles

(2024-2025)

Concepted obstacle items for the player to avoid in the “Let’s Glow Surfing” minigame. The buoy obstacle design was inspired by the clever buoys used for shark detection in Australia to maintain that Bondi Beach flair. It was important for me to keep the stylization of the buoy and the shark obstacle designs cute, friendly, and easy to understand visually. These graphics ended up being unused in the final version of the game as the team decided to go for more simplified, subtle designs.

Obstacle #1 based on Australia clever buoy

Obstacle #2 based on Great White shark

iii. Stills

(2025)

These are storyboard mockups of the “Let’s Glow Surfing” minigame created by Levitia Patricia. I did not produce the images below other than the collectible object graphics resembling the Bondi Sands products.

“Let’s Glow Surfing” Minigame Storyboard 01, objects appearing

“Let’s Glow Surfing” Minigame Storyboard 02, UV levels low

“Let’s Glow Surfing” Minigame Storyboard 03, UV levels medium

“Let’s Glow Surfing” Minigame Storyboard 04, UV levels high

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